What if you could streamline your real estate business? Imagine having a more efficient business with less hands-on work. Imagine being able to prioritize more important aspects of your business over busy work.
It's possible, with the use of CRM software.
What is real estate CRM software, and what can it do for you? Let's take a closer look at this real estate technology and how it can help your business.
What Is Real Estate CRM Software
CRM stands for customer relationship management. A real estate CRM tool lets agents manage leads and clients, as well as streamline tasks and eliminate work.
You may already be using tools like spreadsheets, email, and other systems to manage tasks. However, switching to a CRM tool can be a game changer, and will make your life a lot easier.
Small businesses especially can benefit from CRM systems.
Valuable CRM Features
What CRM features are most valuable? Regardless of the CRM software, a good CRM tool should help you out in at least a few ways.
Save Time
Who doesn't want more time? A CRM tool can save you a ton of time. Previously manual tasks such as data entry can be handled by a CRM.
A CRM can also help with bulk email, allowing you to segment lists. You can email or schedule an email to one of your targeted lists, allowing you to reach out to your contacts, or email a potential client database.
CRMs usually offer some kind of automation, allowing you to set up custom actions that are triggered when X occurs. X could be sending an auto-response to a new sales lead, allowing you to nurture your leads.
Always Organized
A good CRM tool acts as a central database for everything from lead information to marketing results. To-do lists, calendars, and follow-up reminders all serve as CRM tools that aid you in staying organized and on top of things. Staying organized means you are able to respond quickly to any inquiries, and never have a lead feel like their inquiry was ignored.
Being responsive and personal will also keep your renters happy. That will allow you to retain your best renters and prevent your property from sitting idle.
Entire Pipeline Management
Finally, a good CRM will offer full pipeline management of all aspects of your real estate management. From sales leads to post-sale follow-ups and everything in between, your CRM should show you how it is all connected, and what your next actions should be.
Get the Help You Need for Your Property
The right real estate CRM software will make your job easier. However, the correct real estate CRM software is only one important tool in managing real estate properties. When a CRM tool is in the hands of a capable, trustworthy property management company, success in real estate is possible.
Whether you own one property or multiple properties, PMI can manage your Winston-Salem property. Check out our free rental analysis, then give us a call at (336) 777-7539 when you are ready to get started.
